Beauty makeup and clothing is always a pair of twins, after many high-end luxury brand in the completed his clothes, dreams, and gradually into the beauty industry, to create a full range of fashion empire. For consumers, it may not be a good thing, whether it is beauty makeup completed with dream, or beauty as beauty makeup to add fuel to the flames, together will add a special for your dresser scenery. Perhaps one of your heart buried the secret thoughts, is enjoying the attention and admiration took it in the hands of the moment of harvest.
Luxury brands LV first fragrance to postpone the listing
Recently, originally scheduled for early 2014 launched a market LV perfume will be postponed to 2016 listing of the news caused a great disturbance, has been the main leather LV first fragrance into the much anticipated single product. In the 160 year history of the luxury brand, now began to seize the perfume market is too late? While the first fragrance can win public praise?
Why LV enter the perfume industry?
With bags famous Li Wei Louis Weedon, since 2002, has own design to watches, jewelry, glasses and other fields, as everyone is guessing its next target, the pillar industry indispensable fragrances in the fashion industry is a new "its prey".
In fact, Louis Weedon is not had nothing to do with perfume, early in 70, 80 years ago, the LV brand has launched a series of perfume, but because there is no sensation, failed to continue production. But the Eau de Voyage in 1980 once again launched a packaging design, but it was unable to meet the many fans of the brand of perfume expectations, while taking into account the need to explore the brand overall, Louis Weedon decided to restart its perfume road.
Why LV has not introduced the perfume?
In recent years, the fashion of the speed of change is far beyond our imagination, in consumer culture popular age, test success by perfume is still time. In the major suit huddles together the perfume industry, a scenery is not difficult, quickly make money is not difficult, but very difficult to become a classic.
LV why the delay perfume listed?
LV chairman and CEO Bernard Arnault said: "we decided to slow", therefore, was originally scheduled for early by the end of 2013 to early 2014 launched a market Louis Vuitton Louis Weedon will be postponed until no earlier than 2016 listed. Visible LV on this March is very important.
In recent years, luxury brands have launched a brand new perfume, 2011 Fendi launched its first Valentino Burberry perfume, in 2013 launched the first perfume, the 2015 Miu Miu will launch the first perfume, 2016 LV first fragrance listed.
Why the big brands will choose to launch their perfume? "Financial Times" from the classic interpretation of : "a brand launched the new perfume at a time when the economy is so bad, why is the money."
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